SEO (Search Engine Optimisation, or Search Engine Optimisation) is a marketing technique which helps to direct a quantity (as well as quality) of traffic to a website. The basic thing which is necessary for attracting website viewers and visitors is to appear high on the search engine results. Using SEO services that are effective and with the assistance of SEO experts, the ranking of a website can be improved. As the professional SEO companies and the professionals working under them know the useful SEO methods, they can help the businessmen in attracting website visitors to their website.
There are many types of SEO services that can be carried out by recognised SEO companies in order to improve the ranking of a web page or a website in major search engine results such as Google, Yahoo and Bing. These types of SEO services can be grouped into two big groups:
1. On-page SEO
This deals with the content present on the website and also with the website structure in which coding is involved. Services included in on-page SEO are listed below:
- Keyword analysis and keyword density. Well researched keywords are used in the content and keyword rich content is created.
- Importance is given to the structure of a website and optimising website content using HTML coding is done
- Optimised title is created and correct META tags are used
- A number of search engine submission methods are used to promote the website and to attract the visitors
Many SEO companies and SEO service providers have qualified and expert SEO writers who are expert in writing articles and website content in many different fields. They know very well that where the keyword can be adjusted in the articles without making the sentence look awkward. Well written articles which are keyword rich helps in improving the ranking.
2. Off-page SEO
This group of SEO service looks at the methods of how other websites can assist in directing traffic to the website. It is also commonly known as link building. Every person having a business on the web knows that Google uses links to measure the authority of web pages. Link acts as a vote. For example, if page A links to page B then it is viewed by Google that page A is voting for page B, which means site B is a trustworthy and good page. It means that page A “likes” the page B. If a web page contains links from the high ranked and trustworthy web pages then the rank of that page is improved automatically by Google. SEO experts provide the service of link building for increasing the visibility and authority of a web page.
There are a number of methods to build links, and some of them are discussed below.
Blog and forum commenting:
Commenting on blogs and forums is an excellent way of building links. The service of commenting on the relevant blogs is provided to the clients and also on forums. Other than that SEO experts help in getting links from the online newspapers by giving their opinion or view on different incidents and news.
Social bookmarking:
A social bookmark is a link that is posted by SEO experts to social websites for SEO so that people click on the link and see the web page because they find it interesting or valuable. SEO experts know that if a website is do follow then the URL is submitted with targeted keywords but if it is no follow then a URL must be submitted with an attractive title.
Press Release:
Press releases in SEO is similar to press releases in the real world. Instead of promoting your products/services/offers as an article or a news item on the news paper or magazine, instead you publish it on the web. There are many reputable press release sites which provide these services. Some of the most well known ones include PRWeb and PRNewsWire.
RSS submission:
RSS submission is the method of promotion of products and services offered by a company, it also gives information of new happenings in the company through the RSS feed submission websites. Submitting RSS feeds to directories helps in increasing the backlinks. When any internet user visit a blog or website and he/she wants to get updates every time when a website owner updates the content or add any new information on that website. So, RSS Feed is a way which helps in giving automatic updates and by this method, it helps in increasing the traffic.
Video marketing:
It is proved that video works great when embedded on the main website and it attracts visitors. But without the usage of appropriate tags and keyword rich content, it cannot give good results. The SEO experts know how to get good results with the help of video marketing.
Web 2.0 submission:
Web 2.0 sites are like article directories in which articles are submitted but other than the content, images and video can be added. Web 2.0 services include promoting the websites on social networks, for increasing the web presence. This technique gives better results than article directories and helps in attracting more traffic to the website. Some of the popular web 2.0 properties include Squidoo, HubPages and Blogger.
Wiki links:
Getting backlink from Wiki articles is useful for a website only due to the large number of traffic. Wikipedia’s sister websites such as Wikinews must be considered important because these sites are connected with each other and can give benefit in terms of improving the ranking by attracting traffic.
Business directory submission:
Business directory submissions are effective and helpful in directing the traffic but website should be submitted to those directories which are indexed by Google. Sometimes it is difficult to find the category page in every directory and check whether it is indexed or not indexed by Google but SEO experts can do this task professionally.
The above mentioned SEO services can give advantage to the business and its owner by boosting the sales and increasing the profits, it also increases the web presence of a company with the help of its website. Businesses need the SEO services to increase their web presence to enjoy more business on internet. SEO is becoming more important for every individual having a business and its website because the traditional consumer market is shrinking while the Internet consumer market is growing. All the activities related to SEO are performed by the SEO experts; they begin with the keyword research and end after reaching the desired goals. They also show the whole process by reporting to the clients.
A good SEO company will offer various SEO packages to suit the business needs which could include one or more of the above SEO services. Talk to your trusted SEO company today to find out the best SEO packages and SEO services that is right for you and your business.